News and Updates

News and Updates

Tria Global Solutions Joins Field to Market®

Tria Pledges to Catalyze Opportunities to Improve Sustainability in Commodity Crop Production

Tria Global Solutions announced today that it has joined Field to Market: The Alliance for Sustainable Agriculture, a leading multi-stakeholder initiative working to unite the agricultural supply chain in defining, measuring and advancing the sustainability of food, fiber and fuel production in the United States.

Tria Global Solutions is excited to join Field to Market and we look forward to collaborating with other members to build upon the work the organization has accomplished scaling sustainability within the agricultural supply chain. Tria is committed to helping farmers improve water use, energy use and input efficiency results, and we look forward to collaborating with Field to Market to advance continuous improvement in these areas of agricultural sustainability.
- Ned Bentley, General Manager.

As an active member of Field to Market, Tria will work together with grower organizations, academia, conservation groups, public sector partners and leading companies to help to catalyze opportunities for continuous improvement in productivity, environmental quality and human well-being across the agricultural value chain.

Field to Market engages in broad communication and collaboration with stakeholders to ensure a coordinated, outcomes-based approach to sustainable agriculture that is grounded in science. By providing useful measurement tools and resources, Field to Market helps growers and the supply chain track and promote continuous improvement at the field and landscape levels.

"We are pleased to welcome Tria as a new member of the Alliance," said Rod Snyder, president of Field to Market. "We look forward to collaborating with them to support farmers and the value chain to advance sustainable outcomes for agriculture."

Representing all facets of the U.S. agricultural supply chain, Field to Market provides an unparalleled platform that helps the food and agricultural supply chain benchmark sustainability performance, catalyze continuous improvement and enable supply chain sustainability claims. For more information, visit

About Tria Global Solutions, LLC

Tria Global Solutions is an innovative sustainability solutions provider for agriculture. Launched in late 2018, Tria’s focus has been to meet the growing demand for eco-friendly, cost-effective solutions to water scarcity and other environmental concerns. Tria has been developing transformative technologies, like AquiMax®, to rapidly move the needle on sustainability and ESG goals for key stakeholders in the value chain. Visit

There's a Water 'Time Bomb' Lurking Beneath The Planet's Surface, Scientists Warn

image by: (Wynand Uys/Unsplash)

Groundwater – fresh water cached underground in soil and between rocks – takes much longer to respond to temperature changes than surface water, the researchers point out.

We rely on rain to keep groundwater stocked up, which means areas seeing hotter weather and less rainfall are going to be lighting the fuse for a future 'timebomb' in which water supplies can't keep up with demand. The time delay potentially makes these 'hidden' shortages even more dangerous.

"Our research shows that groundwater systems take a lot longer to respond to climate change than surface water, with only half of the world's groundwater flows responding fully within 'human' timescales of 100 years," says one of the team, Mark Cuthbert from Cardiff University in the UK.

"This means that in many parts of the world, changes in groundwater flows due to climate change could have a very long legacy. This could be described as an environmental time bomb because any climate change impacts on recharge occurring now, will only fully impact the baseflow to rivers and wetlands a long time later."

In areas more sensitive to climate change – so wet and humid spots like the Amazon and central Africa – the effects on groundwater could be seen within just 10 years, the new study says. In dry and arid regions it could take much longer.

Using readings taken in the field as well as data models, the team estimated that for nearly half the groundwater supplies on the planet, it might take 100 years or more to for levels to replenish or become balanced again.

In some places – such as under the Sahara – we know that groundwater supplies are still responding to climate change 10,000 years ago, when the area was much wetter.

"Groundwater is out of sight and out of mind, this massive hidden resource that people don't think about much, yet it underpins global food production," Cuthbert told AFP.

"The effect we are having now is going to have this really long lag-time in terms of climate change. There's a memory in the system – and the memory is very large in some places."

More than two billion people currently rely on groundwater for drinking and irrigation, and as rain slowly tops it up, water is also discharged through lakes, rivers and streams. If one part of the process (like rainfall) shifts, everything else is pushed out of balance.

And pinpointing exactly how climate change might take its toll on water supplies is crucial, if we're to prepare for and adapt to it. We don't want future generations suddenly and unexpectedly feeling the effects of weather patterns happening over a century earlier.

We know that these groundwater reserves are already feeling the pinch as our demands increase. Even without the impact of climate change, we need to be conserving water better than we're doing at the moment.

"It is essential that the potential for these initially hidden impacts is recognised when developing water management policies, or climate change adaptation strategies for future generations," says Cuthbert.

The research has been published in Nature Climate Change.

Article written by DAVID NIELD originally published on January 23, 2019, appearing on

Cox Family Holdings Announces New Company: Tria Global Solutions

Cox Family Holdings, LLC (CFH) is excited to announce Tria Global Solutions, LLC as a new member of its portfolio of companies. Tria was launched as a spin-out from its sister company, Exacto, Inc. to meet the rapidly growing need for sustainable sourcing solutions in agricultural and horticultural markets.

Tria Global Solutions’ portfolio starts with the products branded as AquiMax® - a patented revolutionary soil moisture management technology achieving substantial water, energy and input efficiency results. AquiMax® is in use on five continents. In addition, Tria provides product innovation, agronomic expertise and thought leadership in the management of soil health, plant health, and water quality.

“CFH launched Tria to meet the growing demand for eco-friendly, cost-effective solutions to water scarcity and other environmental concerns. AquiMax®, and other technologies we are investing in, are transformative and rapidly move the needle on sustainability and ESG goals for key stakeholders in the value chain,” says Wally Beecroft, COO of Cox Family Holdings and interim-CEO of Tria. “Tria’s staff members are already working with major growers, processors, and brands to implement solutions,” adds Ned Bentley, General Manager.

Visit Tria at

Why Business Needs to Get Serious About Water Scarcity

Why water is the only smart investment for the future from CNBC.

Water scarcity is potentially one of the biggest problems facing humanity in the next several decades.

Communities and countries around the world already face shortages, some of them severe. Governments are tasked with the challenge of ensuring access to water for their citizens. Institutions such as the United Nations consider access to clean water a human right, for example.

But access to water is also a problem for businesses, which may find themselves in ever greater competition for a finite resource as growing populations increasingly drain reservoirs and rivers.

Companies and investors are taking action to hedge against the business risks associated with water scarcity and spur investments in new technologies.

Some available approaches, such as desalination and water recycling, show promise. But desalination has been criticized for its historically intensive energy requirements and for potential effects on the environment. And water recycled from the bathroom to the kitchen sink, though safe, conjures deeply unpalatable images for many would-be consumers. Billionaire and philanthropist Bill Gates famously drank a glass of water made from specially processed sewage to convince detractors that the water is as safe and tasty as any from a branded bottle.

There are myriad ways to invest in water, including investment funds; start-ups that are developing new technologies, from extraction to metering and management; and global corporations taking water scarcity seriously.

The important thing to remember is just how vital water is for virtually every aspect of human existence and activity, said Will Sarni, a consultant and entrepreneur who specializes in water.

"There is increasing demand for this finite resource and this finite resource is essential to life, but also to economic development and business growth," Sarni said. "You can't generate thermo-electric power without water. You can't grow crops. You can't have manufacturing."

Originally published on

The Arid West Moves East, With Big Implications For Agriculture

A small herd waits for a handout of cattle cake, a high-protein food pellet, at B&L Red Angus. Joe Wertz/StateImpact Oklahoma

The American West appears to be moving east. New research shows the line on the map that divides the North American continent into arid Western regions and humid Eastern regions is shifting, with profound implications for American agriculture.

In western Oklahoma, farmers like Benji White and his wife, Lori, have become ranchers.

The Whites run 550 head on about 5,000 acres at B&L Red Angus, the family's seedstock and commercial ranching outfit near the town of Putnam in western Oklahoma. The Whites used to grow wheat and other grains, but they've stopped farming to expand the ranching business.

"Farming is kind of a one-shot deal," said Benji White. "If you don't get rain, where we're completely dry-land, you lose everything. Crop insurance doesn't really pay for all the expenses."

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