News and Updates

News and Updates

Cox Family Holdings Announces New Company: Tria Global Solutions

Cox Family Holdings, LLC (CFH) is excited to announce Tria Global Solutions, LLC as a new member of its portfolio of companies. Tria was launched as a spin-out from its sister company, Exacto, Inc. to meet the rapidly growing need for sustainable sourcing solutions in agricultural and horticultural markets.

Tria Global Solutions’ portfolio starts with the products branded as AquiMax® - a patented revolutionary soil moisture management technology achieving substantial water, energy and input efficiency results. AquiMax® is in use on five continents. In addition, Tria provides product innovation, agronomic expertise and thought leadership in the management of soil health, plant health, and water quality.

“CFH launched Tria to meet the growing demand for eco-friendly, cost-effective solutions to water scarcity and other environmental concerns. AquiMax®, and other technologies we are investing in, are transformative and rapidly move the needle on sustainability and ESG goals for key stakeholders in the value chain,” says Wally Beecroft, COO of Cox Family Holdings and interim-CEO of Tria. “Tria’s staff members are already working with major growers, processors, and brands to implement solutions,” adds Ned Bentley, General Manager.

Visit Tria at www.triags.com

Why Business Needs to Get Serious About Water Scarcity

Why water is the only smart investment for the future from CNBC.

Water scarcity is potentially one of the biggest problems facing humanity in the next several decades.

Communities and countries around the world already face shortages, some of them severe. Governments are tasked with the challenge of ensuring access to water for their citizens. Institutions such as the United Nations consider access to clean water a human right, for example.

But access to water is also a problem for businesses, which may find themselves in ever greater competition for a finite resource as growing populations increasingly drain reservoirs and rivers.

Companies and investors are taking action to hedge against the business risks associated with water scarcity and spur investments in new technologies.

Some available approaches, such as desalination and water recycling, show promise. But desalination has been criticized for its historically intensive energy requirements and for potential effects on the environment. And water recycled from the bathroom to the kitchen sink, though safe, conjures deeply unpalatable images for many would-be consumers. Billionaire and philanthropist Bill Gates famously drank a glass of water made from specially processed sewage to convince detractors that the water is as safe and tasty as any from a branded bottle.

There are myriad ways to invest in water, including investment funds; start-ups that are developing new technologies, from extraction to metering and management; and global corporations taking water scarcity seriously.

The important thing to remember is just how vital water is for virtually every aspect of human existence and activity, said Will Sarni, a consultant and entrepreneur who specializes in water.

"There is increasing demand for this finite resource and this finite resource is essential to life, but also to economic development and business growth," Sarni said. "You can't generate thermo-electric power without water. You can't grow crops. You can't have manufacturing."

Originally published on cnbc.com

The Netherlands: How This Tiny Country is Changing the Face of Agriculture

Originally published by National Geographic Magazine, September, 2017


The Netherlands is second only to the United States in global food exports thanks in part to modern processing companies like Greenpack, which ships fresh fruits and vegetables around the clock to markets around the world. Much of the produce is grown in other countries, shipped in bulk to the Dutch port of Rotterdam, packaged for consumers, then moved to markets by air, rail, and sea.

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The Arid West Moves East, With Big Implications For Agriculture

A small herd waits for a handout of cattle cake, a high-protein food pellet, at B&L Red Angus. Joe Wertz/StateImpact Oklahoma

The American West appears to be moving east. New research shows the line on the map that divides the North American continent into arid Western regions and humid Eastern regions is shifting, with profound implications for American agriculture.

In western Oklahoma, farmers like Benji White and his wife, Lori, have become ranchers.

The Whites run 550 head on about 5,000 acres at B&L Red Angus, the family's seedstock and commercial ranching outfit near the town of Putnam in western Oklahoma. The Whites used to grow wheat and other grains, but they've stopped farming to expand the ranching business.

"Farming is kind of a one-shot deal," said Benji White. "If you don't get rain, where we're completely dry-land, you lose everything. Crop insurance doesn't really pay for all the expenses."

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Water Works: Maximizing Soil Moisture

In today’s Water Works, brought to you by AquiMax, maximizing soil moisture can be an integral part of general water management strategies. As energy and water rates are substantial components of the overall cost of production, implementing various techniques that can help reduce usage can be extremely valuable for growers.

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